The planned music video shoot for Pound the Pavement, a song by Irish band The Blizzards, was cancelled after the country went into lockdown. Algorithm, the creative production studio based in Dublin, took up the challenge of creating a music video based on people using technology to continue creating while in lockdown. Using a Pereception Neuron motion capture system and local shipping services, the team took on the challenge of making a fully remote music video. Learn more about this project, one in our series, Virtual Communication in the Age of Covid, on our blog.
